> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/basic-knowledge.md).

# Basic knowledge

- [What Is Affiliate Marketing?](https://docs.uppromote.com/basic-knowledge/affiliate-marketing-definition.md): Learn about affiliate marketing definition for Shopify affiliate marketing. Clear definition, examples, and how UpPromote merchants use it to grow.
- [Glossary: Key Terms in UpPromote](https://docs.uppromote.com/basic-knowledge/basic-terms.md): These are the terms you'll see most often when you run an affiliate program with UpPromote.
- [Merchant roles in Affiliate Marketing](https://docs.uppromote.com/basic-knowledge/merchant-roles-in-affiliate-marketing.md): Learn about merchant roles in affiliate marketing for Shopify affiliate marketing. Clear definition, examples, and how UpPromote merchants use it to grow.
- [Affiliates' role in Affiliate Marketing](https://docs.uppromote.com/basic-knowledge/affiliate-roles-in-affiliate-marketing.md): Learn about affiliates' role in affiliate marketing for Shopify affiliate marketing. Clear definition, examples, and how UpPromote merchants use it to grow.