> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/management/programs.md).

# How to Set Up Affiliate Programs in UpPromote

A program is a group of affiliates that share the same set of rules. Each program has its own commission,[ registration form](/management/affiliate-registration-form/form-editor.md), and benefits. This lets you manage different types of affiliates, or run different campaigns, side by side.

For example, you might run one program for influencers and another for loyal customers, each with its own commission rate.

{% hint style="info" %}
**Good to know:** The Free plan includes one program. You can run more than one program on the Growth plan and above. See[ Pricing Plans](/pricing-plans/pricing-details.md).
{% endhint %}

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### Create and manage programs

* [Program list](/management/programs/program-list.md): see all your programs in one place and find each registration link.
* [Add or edit a program](/management/programs/program-settings.md): create a new program or change an existing one.
* [Default payment method](/management/programs/default-payment-method.md): choose how affiliates in a program get paid.

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### Set up commissions

Commission is the reward an affiliate earns for each referral order. These pages cover every way to set it.

* [Commission structure](/management/programs/program-settings/commission-structure.md): pick how affiliates earn, such as a flat amount, a percentage, or a per-product rate.
* [Commission rate based on order value](/management/programs/program-settings/commission-structure/commission-rate-on-order-value.md): set higher or lower rates depending on how much the customer spends.
* [Commission calculation settings](/management/programs/program-settings/commission-calculation-settings.md): decide what each commission is based on, like product price or order total.
* [Special product commission](/management/programs/program-settings/special-product-commission.md): set a different rate for certain products.
* [Special coupon commission](/management/programs/special-coupon-commission.md): set a different rate when an affiliate's coupon is used.
* [New customer commission](/management/programs/new-customer-commission.md): reward affiliates more for bringing in first-time customers.
* [Lifetime commission](/management/programs/lifetime-commission.md): keep rewarding an affiliate for repeat orders from customers they referred.
* [Auto-tier commission](/management/programs/auto-tier-commission.md): raise an affiliate's rate automatically as they hit referral milestones (Professional plan and above).

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### Fine-tune what counts

* [Exclude products or collections from commission](/management/programs/program-settings/exclude-products-collections-from-commission.md): stop paying commission on items you choose.
* [Exclude self-referrals](/management/programs/exclude-self-referrals.md): block affiliates from earning on their own purchases.
* [Auto-discounts with the affiliate link](/management/programs/auto-discounts-with-affiliate-link.md): apply a discount automatically when a customer clicks an affiliate link.

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### Frequently asked questions

#### How many programs can I run?

One on the Free plan, and as many as you want on the Growth plan and above. Each program keeps its own rules, so you can treat each affiliate group differently.

#### What's the difference between a program and an affiliate?

A program is the set of rules. An affiliate is a person who joins that program to promote your store. You can learn both in the[ Glossary](/basic-knowledge/basic-terms.md).

#### Can affiliates be in more than one program?

This depends on how you set things up. Most merchants keep affiliates in one program at a time, so the rules stay clear. You manage all of this from the[ Affiliates](/management/affiliates.md) tab.

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### Related articles

* [How to Set Up an Affiliate Registration Form](/management/affiliate-registration-form.md)
* [Manage Your Affiliates](/management/affiliates.md)
* [Set Up Payment Methods](/management/payments/set-up-payment-methods.md)
* [Glossary: Key Terms in UpPromote](/basic-knowledge/basic-terms.md)

***

*Last updated: June 2026*

<figure><img src="/files/CfNs8NQ33Kd4t1ngLl5J" alt="customer referral new display option"><figcaption><p><a href="https://app.uppromote.com/admin/customer-referral/manage-display"><em>Login to UpPromote</em></a> <em>to set up your first landing page</em></p></figcaption></figure>