> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/outreach/creator-discovery.md).

# Creator Discovery

**Creator Discovery** is a built-in search and analytics tool that helps merchants find, evaluate, and manage creators across **Instagram**, **TikTok**, and **YouTube** — all within UpPromote.

Instead of manually browsing social media or juggling third-party tools, you can search creators by username or email, filter by performance metrics and audience demographics, review in-depth profile analytics, and save candidates to curated lists — without leaving the app.

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### **💡 Why use Creator Discovery?**

* **Find the right fit faster** — Search across three major platforms with targeted filters by niche, follower count, engagement rate, location, and more
* **Make data-driven decisions** — Access detailed analytics including audience demographics, fake follower estimates, and content performance before reaching out
* **Stay organized** — Save shortlisted creators and manage creator relationships.
* **Streamline your workflow** — Go from discovery to affiliate onboarding without switching tools

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### **💡** How to use Creator Discovery

#### **1. Open the Discovery Hub**

From your UpPromote dashboard, you can see **Creators** in the menu navigation.

The **Discovery** tab is your main workspace. From here, you can select a platform, run a search, access your saved list, and review previously viewed creator profiles.

<figure><img src="/files/lT2ycv0cw9eyIskAXLrD" alt=""><figcaption></figcaption></figure>

#### **2. Search for creators**

**Creator Discovery** supports Standard Search by username or email address, combined with Advanced Filters for precise targeting.

To run a search:

* Select a platform: Instagram, TikTok, or YouTube.
* Enter a username or email in the search bar, or leave it blank to browse using filters only.
* Click **Search** to see results.

Use Advanced Filters to refine results by performance metrics, audience demographics, content topics, and account attributes.

<figure><img src="/files/VbVoDQ83Fqrrr5TuOtJK" alt="" width="488"><figcaption></figcaption></figure>

{% hint style="info" %}
**Note**: You can switch platforms at any time. Each platform has its own filter set tailored to that platform's metrics.
{% endhint %}

#### **3. Review search results**

Search results appear as a list of creator cards, each showing a quick summary: profile name, handle, platform, follower count, engagement rate, and primary audience location.

Click the **View profile** button to open the **Creator Profile** page.

#### **4. View the Creator Profile**

The **Creator Profile** page gives you a quick preview of a creator's key information without leaving the search results page.

From the profile, you can:

* View basic stats and audience overview.
* Browse **Popular posts** to evaluate content quality and style.
* See **Lookalikes** — similar creators you might also consider.
* Check **Collaboration** history.
* **Save** creators to manage relationships.

<figure><img src="/files/PT4STfWzckvzYHRzsWQF" alt=""><figcaption></figcaption></figure>

#### **5. Open the Full Creator Report**

For deeper analysis before committing, open the Full Creator Report from the profile panel.

The Full Report includes:

* **Audience Demographics** — Age, gender, and geographic breakdown of the creator's followers
* **Fake Follower Estimate** — An authenticity score indicating the proportion of real vs. suspicious followers
* **Growth Metrics** — Follower growth trend over time
* **Content Performance** — Average engagement, top-performing content, and posting frequency

You can also export the report as a PDF to share with your team or save for your records.

Viewing **Creator Profile** are counted toward your **Creator Discovery** usage quota. Learn more about [Creator Discovery fee](https://docs.uppromote.com/pricing-plans/pricing-details#id-3.-creator-discovery-fee).

#### **6. Save creators to Management**

Once you've identified a promising creator, save them to the **Management** list to keep things organized. You can remove individual creators from the list at any time.

<figure><img src="/files/dQVMlV8Gy3Jt0dXOtjcI" alt=""><figcaption></figcaption></figure>

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#### Next steps: Connect with creators

Found someone you'd like to work with? Reach out to them directly via email, DM, or any channel you prefer.

{% hint style="info" %}
**Note**: In this current version, **Creator Discovery** hasn't included a built-in outreach tool yet.
{% endhint %}