> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/settings/affiliate-link-settings.md).

# Affiliate link settings

Affiliate links are the unique tracking links your affiliates share to promote your store. In Affiliate link settings, you control how those links look and work, from the default format to custom, branded links.

You'll find these options in **Settings** > **Link & coupon**.

<figure><img src="/files/gs01ZMNsr4n8jZHP6RQI" alt=""><figcaption></figcaption></figure>

The pages below explain how to choose your link type and how to track and tidy your links.

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### Choose your link type

* [Default affiliate link](/settings/affiliate-link-settings/default-affiliate-link.md): the standard tracking link UpPromote creates for each affiliate.
* [Custom link](/settings/affiliate-link-settings/custom-link.md): use readable, branded links instead of the default format.
  * [Auto-create custom links](/settings/affiliate-link-settings/custom-link/auto-create-custom-link.md): generate a custom link for each affiliate automatically.
  * [Let affiliates customize their own links](/settings/affiliate-link-settings/custom-link/allow-affiliates-to-customize-their-own-links.md): give affiliates control over their link text.

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### Track and tidy your links

* [Add UTM to affiliate links](/settings/affiliate-link-settings/add-utm-to-affiliate-link.md): tag links with UTMs so you can track them in Google Analytics.
* [Shorten links with Bitly](/settings/affiliate-link-settings/shorten-link-with-bit.ly.md): turn long links into short, clean ones that are easier to share.

{% hint style="info" %}
**Good to know:** Every approved affiliate gets a default link right away. Custom links, UTMs, and shortening are optional. Turn them on only if you need them.
{% endhint %}

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### Frequently asked questions

#### What is an affiliate link?

It's a unique tracking link tied to one affiliate. When a customer clicks it and buys, UpPromote records the sale as that affiliate's referral order. Learn more in How Affiliate Tracking Works.

#### What's the difference between a default and a custom link?

A default link uses the standard format UpPromote creates. A custom link uses a readable, branded slug, which looks cleaner and can be easier to remember.

#### Why would I add UTMs to affiliate links?

UTMs let you see affiliate traffic in Google Analytics, so you can measure it alongside your other marketing. See Add UTM to affiliate links.

#### Can affiliates create their own custom links?

Yes, if you allow it. See Let affiliates customize their own links.

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### Related articles

* [Affiliate Coupon Settings](/settings/affiliate-coupon-settings.md)
* [How Affiliate Tracking Works in UpPromote](/management/referrals/tracking-types-priority.md)
* [UpPromote Settings Overview](/settings.md)
* [How to Set Up an Affiliate Registration Form](/management/affiliate-registration-form.md)

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*Last updated: June 2026*