Affiliate link settings
Set up affiliate link settings in UpPromote. Choose default or custom links, let affiliates customize their own, add UTMs, and shorten links with Bitly.
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Set up affiliate link settings in UpPromote. Choose default or custom links, let affiliates customize their own, add UTMs, and shorten links with Bitly.
Affiliate links are the unique tracking links your affiliates share to promote your store. In Affiliate link settings, you control how those links look and work, from the default format to custom, branded links.
You'll find these options in Settings > Link & coupon.

The pages below explain how to choose your link type and how to track and tidy your links.
Default affiliate link: the standard tracking link UpPromote creates for each affiliate.
Custom link: use readable, branded links instead of the default format.
Auto-create custom links: generate a custom link for each affiliate automatically.
Let affiliates customize their own links: give affiliates control over their link text.
Add UTM to affiliate links: tag links with UTMs so you can track them in Google Analytics.
Shorten links with Bitly: turn long links into short, clean ones that are easier to share.
Good to know: Every approved affiliate gets a default link right away. Custom links, UTMs, and shortening are optional. Turn them on only if you need them.
It's a unique tracking link tied to one affiliate. When a customer clicks it and buys, UpPromote records the sale as that affiliate's referral order. Learn more in How Affiliate Tracking Works.
A default link uses the standard format UpPromote creates. A custom link uses a readable, branded slug, which looks cleaner and can be easier to remember.
UTMs let you see affiliate traffic in Google Analytics, so you can measure it alongside your other marketing. See Add UTM to affiliate links.
Yes, if you allow it. See Let affiliates customize their own links.
Last updated: June 2026
Last updated