6 Free Influencer Outreach Templates - Email & Direct Message

Generic Cold Outreach Template #1

Subject: We love your content

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in. I like your affiliate profile because [reason you like this profile, try to find common ground].

This type of content is exactly what we're looking for in a brand ambassador. We offer competitive commission rates and [other things you offer].

Our brand is all about [describe your brand]. If you're interested in learning more or becoming a brand ambassador, please respond to this message.

Best -[Your name]

Generic Cold Outreach Template #2

Subject: Earn money being a brand ambassador

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. We just launched our brand ambassador program and think you'd be a good fit. I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in.

I see that your brand is all about [topic their brand is about] and our brand is about [what your brand is about]. I've looked thru your content and love [describe why you like the content].

All our ambassadors earn [comission percentage] on every sale they bring in.

If you're interested in learning more, just respond to this message.

Best, [Your name]

Cold Outreach Template for Fashion Brand #3

Subject: We like your style!

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in and think you'd be an awesome fit for our fashion brand.

Check out our styles and lookbook here [link to lookbook and styles].

As a brand ambassador, you'll earn a commission on every sale with your discount code and also receive free clothing.

Please respond to this message to learn more.

Best, [Your name]

Cold Outreach Template for Food Brand #4

Subject: You've got good taste

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in and told my team that we had to get you as a brand ambassador.

We create [describe your product] and would love to have you represent our brand. Our product [describe benefits].

All our brand ambassadors get [describe commission or other benefits].

Please reply to this [email/message] for more details.

Best, [Your name]

Cold Outreach Template for Pet Brand #5

Subject: We want your pet to represent us

Hi [name of ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in and thought it was perfect for our brand.

Our pet products do [explain benefits of your product].

All our brand ambassadors get [explain benefits of your program].

Please reply to this [message/email] for more details.

Best, [Your name]

Cold Outreach Template for Travel Brand #6

Subject: Travel with us

Hi [ambassador name],

I'm [your name] from [your company name].

I came across your profile posted on UpPromote Marketplace. I've looked through your information and industries you've been interested in and think you'd be a perfect representative of our brand.

Our brand [describe what your brand does]

All our ambassadors enjoy [describe benefits].

Best Practices For Influencer Outreach

Regardless of what you sell or your industry, there are some guidelines you should follow to make sure you get noticed.

1. Keep it short & sweet

Your first message should be quick and to the point.

People are busier than ever, and most influencers don't have time to read the whole history of your company.

It's important to get to the point as soon as possible, otherwise your message is going straight into the trash can.

You should be able to read your message in 30 seconds.

2. Find common ground

If you're able to find something in common with the influencers, be sure to mention it.

Did you go to the same school? Grow up in the same city?

Or maybe they have similar hobbies or interest as you.

This is the best way to personalize your message and make the influencers feel like an individual, not just another account you're spamming.

You don't want your message to seem like it was sent by a bot!

3. Have a nice profile or website

Before responding, most people will check out the profile or the website of the person that messaged them.

If you're messaging on a platform like Instagram, make sure your profile looks good!

Think about it - would you respond to an account with 0 posts and an empty profile?

This also lets the influencers know you're not a bot.

Make sure the content on your profile or website is something you're proud of.

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