# Analytics ## What is the Analytics page for? The **Analytics** page gives you a central dashboard to track how your affiliate programs are performing. On this page, you can: * Monitor key performance metrics over time * Compare results across programs, affiliates, and tracking types * Understand your commission costs and program profitability * Identify top-performing affiliates and products This dashboard includes: * **Performance overview** – total affiliates, clicks, referrals, sales, commission * **Performance insights** – CR, AOV, CPC, ROI, CAC * **Commission breakdown** – commission by status: Pending, Approved, Paid * **Referrals by tracking type** – referrals by Affiliate link, Coupon, Connected customers, Connected products and Others * **Top affiliates by sales** – top 5 affiliates by sales & commission * **Top products by sales** – top 5 products by quantity & revenue (if Product analytics feature is enabled) ## How filters work across the page The Analytics page includes 4 filters: **Date**, **Network sales**, **Program**, **Affiliates** * These filters apply to almost all data on the Analytics page (except where noted), including charts and tables. * Each applied filter appears as a tag below the filter bar, so you can quickly see which conditions are active.
{% hint style="warning" %} **Note**: * *Top products by sales* section only uses the **Date** filter. * **Program** and **Affiliate** filter cannot be used at the same time. * All data is shown merchant's **store currency** and **browser timezone.** {% endhint %} ## Key performance metrics ### A. Performance overview This section includes an area line chart that shows the trend over time for the selected metric. To use this section: * Click a metric card to display its corresponding trend chart * Use the time unit option to switch between **Day**, **Week**, **Month**, or **Quarter**, depending on how you want to view the trend over time.
#### **Total affiliates** The number of affiliates who joined your program during the selected time period. Note**:** * **Inactive** affiliates are excluded from *Total affiliates.* #### **Total clicks** The total number of clicks generated from affiliate links during the selected time period. #### **Total referrals** The number of referrals recorded during the selected time period. Note: * **Denied** referrals are excluded from *Total referrals*. * Refund referrals are excluded from *Total referrals*. * If a full refund occurs and the refund referral is **Approved** or **Paid**, the original referral is also excluded from this metric. #### **Total sales** The total revenue generated from affiliate-driven orders during the selected time period. Note: * Sales from **Denied** referrals is excluded from *Total sales*. * Sales from **Network referrals** are always excluded from *Total sales*, even if the **Network sales** filter is set to **Including**. #### **Total commission** The total amount of commission earned by affiliates during the selected time period. Note: * Commission from **Denied** referrals is excluded from *Total commission*. ### B. Performance insights This section includes an area line chart that shows the trend over time for the selected metric. To use this section: * Click a metric card to display its corresponding trend chart * Use the time unit option to switch between **Day**, **Week**, **Month**, or **Quarter**, depending on how you want to view the trend over time.
#### Conversion rate (CR) **What it means:** The percentage of affiliate link clicks that resulted in a referral. A higher CR means your affiliates are sending high-quality, targeted traffic. > CR (%) = (Number of referrals from affiliate link / Number of clicks) × 100 #### Average order value (AOV) **What it means:** How much the average referred customer spends per order. Higher AOV means affiliates are attracting higher-value buyers. > AOV = Total sales / Total referrals #### Commissions per click (CPC) **What it means:** How much commission value, on average, each click generates. Helps you identify which affiliates deliver the best-quality traffic. > CPC = Total commission / Total clicks #### Return on investment (ROI) **What it means:** For every dollar you pay out in commissions, how many dollars of revenue do you get back? > ROI = (Total sales / Total commission) x 100 #### Customer acquisition cost (CAC) **What it means:** How much you spend in affiliate commissions to acquire each brand-new customer. Lower CAC = more efficient customer acquisition. > CAC = Total commission / Number of new customers ### C. Commission breakdown
This section shows a bar chart with total commission grouped by referral status: **Pending**, **Approved**, and **Paid**. Data follows the selected time period and applied filters. You can hover each bar to view the exact commission value for each status. ### D. Referrals by tracking type
This section shows a bar chart with the number of referrals by source, including **Affiliate link**, **Coupon**, **Connected customers**, **Connected products**, and **Others**. Data follows the selected time period and applied filters. You can hover each bar to view the exact number of referrals for each tracking type. ### E. Top affiliates by sales
This section helps you quickly identify top 5 affiliates bring in the most revenue during the selected time period and applied filters. Click **View details** to view the full affiliate list and review more affiliate data in detail. Learn more about the *Affiliate analytics* [here](/management/analytics/affiliate-analytics.md). ### F. Top products by sales To activate this feature, click **Activate it now** and turn on **Product analytics** on the *Product analytics* s*ettings* popup. Then click **Sync orders** to allow our system to get product statistics on your shop.
This section shows top 5 products bring in the most revenue during the selected time period. To view the full product list, click **View details** to open the *Product analytics* page. Learn more about *Product analytics* [here](/management/analytics/product-analytics.md). {% hint style="warning" %} **Note**: **Product analytics** is available from **Professional** plan. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.uppromote.com/management/analytics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.