> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/management/analytics.md).

# How to use analytics to grow your affiliate program

## What is the Analytics page for?

The **Analytics** page gives you a central dashboard to track how your affiliate programs are performing.

On this page, you can:

* Monitor key performance metrics over time
* Compare results across programs, affiliates, and tracking types
* Understand your commission costs and program profitability
* Identify top-performing affiliates and products

This dashboard includes:

* **Performance overview** – total affiliates, clicks, referrals, sales, commission
* **Performance insights** – CR, AOV, CPC, ROI, CAC
* **Commission breakdown** – commission by status: Pending, Approved, Paid
* **Referrals by tracking type** – referrals by Affiliate link, Coupon, Connected customers, Connected products and Others
* **Top affiliates by sales** – top 5 affiliates by sales & commission
* **Top products by sales** – top 5 products by quantity & revenue (if Product analytics feature is enabled)

## How filters work across the page

The Analytics page includes 4 filters: **Date**, **Network sales**, **Program**, **Affiliates**

* These filters apply to almost all data on the Analytics page (except where noted), including charts and tables.
* Each applied filter appears as a tag below the filter bar, so you can quickly see which conditions are active.

<figure><img src="/files/UE14uU9P0XsSGSQJgaKC" alt="filter in analytics"><figcaption></figcaption></figure>

{% hint style="warning" %}
**Note**:

* *Top products by sales* section only uses the **Date** filter.
* **Program** and **Affiliate** filter cannot be used at the same time.
* All data is shown merchant's **store currency** and **browser timezone.**
  {% endhint %}

## Key performance metrics

### A. Performance overview

This section includes an area line chart that shows the trend over time for the selected metric.

To use this section:

* Click a metric card to display its corresponding trend chart
* Use the time unit option to switch between **Day**, **Week**, **Month**, or **Quarter**, depending on how you want to view the trend over time.

<figure><img src="/files/5AkkUO7jQGc5ZyP44EnK" alt="performance overview standard"><figcaption></figcaption></figure>

#### **Total affiliates**

The number of affiliates who joined your program during the selected time period.&#x20;

Not&#x65;**:**&#x20;

* **Inactive** affiliates are excluded from *Total affiliates.*

#### **Total clicks**

The total number of clicks generated from affiliate links during the selected time period.

#### **Total referrals**

The number of referrals recorded during the selected time period.

Note:&#x20;

* **Denied** referrals are excluded from *Total referrals*.
* Refund referrals are excluded from *Total referrals*.&#x20;
* If a full refund occurs and the refund referral is **Approved** or **Paid**, the original referral is also excluded from this metric.

#### **Total sales**

The total revenue generated from affiliate-driven orders during the selected time period.

Note:

* Sales from **Denied** referrals is excluded from *Total sales*.
* Sales from **Network referrals** are always excluded from *Total sales*, even if the **Network sales** filter is set to **Including**.

#### **Total commission**

The total amount of commission earned by affiliates during the selected time period.&#x20;

Note:

* Commission from **Denied** referrals is excluded from *Total commission*.

### B. Performance insights

This section includes an area line chart that shows the trend over time for the selected metric.

To use this section:

* Click a metric card to display its corresponding trend chart
* Use the time unit option to switch between **Day**, **Week**, **Month**, or **Quarter**, depending on how you want to view the trend over time.

<figure><img src="/files/7iJRGLXhsnjHH3nFWvwW" alt="performance insights"><figcaption></figcaption></figure>

#### Conversion rate (CR)

**What it means:** The percentage of affiliate link clicks that resulted in a referral. A higher CR means your affiliates are sending high-quality, targeted traffic.

> CR (%) = (Number of referrals from affiliate link / Number of clicks) × 100

#### Average order value (AOV)

**What it means:** How much the average referred customer spends per order. Higher AOV means affiliates are attracting higher-value buyers.

> AOV = Total sales / Total referrals

#### Commissions per click (CPC)

**What it means:** How much commission value, on average, each click generates. Helps you identify which affiliates deliver the best-quality traffic.

> CPC = Total commission / Total clicks

#### Return on investment (ROI)

**What it means:** For every dollar you pay out in commissions, how many dollars of revenue do you get back?

> ROI = (Total sales / Total commission) x 100

#### Customer acquisition cost (CAC)

**What it means:** How much you spend in affiliate commissions to acquire each brand-new customer. Lower CAC = more efficient customer acquisition.

> CAC = Total commission / Number of new customers

### C. Commission breakdown

<figure><img src="/files/LgsoNWYrgaMB8g819vKA" alt="commission breakdown in pending, approved and paid"><figcaption></figcaption></figure>

This section shows a bar chart with total commission grouped by referral status: **Pending**, **Approved**, and **Paid**.&#x20;

Data follows the selected time period and applied filters. You can hover each bar to view the exact commission value for each status.

### D. Referrals by tracking type

<figure><img src="/files/yd3tufBW0o6axdb6pr3e" alt="referral orders by tracking types"><figcaption></figcaption></figure>

This section shows a bar chart with the number of referrals by source, including **Affiliate link**, **Coupon**, **Connected customers**, **Connected products**, and **Others**.

Data follows the selected time period and applied filters. You can hover each bar to view the exact number of referrals for each tracking type.

### E. Top affiliates by sales

<figure><img src="/files/eJKbCc2PuuZV7R07bF7k" alt="top affiliate table"><figcaption></figcaption></figure>

This section helps you quickly identify top 5 affiliates bring in the most revenue during the selected time period and applied filters.

Click **View details** to view the full affiliate list and review more affiliate data in detail. Learn more about the *Affiliate analytics* [here](/management/analytics/affiliate-analytics.md).

### F. Top products by sales

To activate this feature, click **Activate it now** and turn on **Product analytics** on the *Product analytics* s*ettings* popup. Then click **Sync orders** to allow our system to get product statistics on your shop.

<figure><img src="/files/7Cvvt2SidZm5SWU07WLP" alt="allow tracking and reporting top product by sales"><figcaption></figcaption></figure>

<figure><img src="/files/edk026FVIsClK3O9wZ8h" alt="top product by sales showcase"><figcaption></figcaption></figure>

This section shows top 5 products bring in the most revenue during the selected time period.&#x20;

To view the full product list, click **View details** to open the *Product analytics* page. Learn more about *Product analytics* [here](/management/analytics/product-analytics.md).&#x20;

{% hint style="warning" %}
**Note**: **Product analytics** is available from **Professional** plan.
{% endhint %}