Analytics

What is the Analytics page for?

The Analytics page gives you a central dashboard to track how your affiliate programs are performing.

On this page, you can:

• Monitor key performance metrics over time

• Compare results across programs, affiliates, and tracking types

• Understand your commission costs and program profitability

• Identify top-performing affiliates and products

This dashboard includes:

• Performance overview – total affiliates, clicks, referrals, sales, commission

• Performance insights – CR, AOV, CPC, ROI, CAC

• Commission breakdown – commission by status: Pending, Approved, Paid

• Referrals by tracking type – referrals by Affiliate link, Coupon, Connected customers, Connected products and Others

• Top affiliates by sales – top 5 affiliates by sales & commission

• Top products by sales – top 5 products by quantity & revenue (if Product analytics feature is enabled)

How filters work across the page

The Analytics page includes 4 filters: Date, Network sales, Program, Affiliates

• These filters apply to almost all data on the Analytics page (except where noted), including charts and tables.

• Each applied filter appears as a tag below the filter bar, so you can quickly see which conditions are active.

Note:

• Top products by sales section only uses the Date filter.

• Program and Affiliate filter cannot be used at the same time.

• All data is shown merchant's store currency and browser timezone.

Key performance metrics

A. Performance overview

This section includes an area line chart that shows the trend over time for the selected metric.

To use this section:

• Click a metric card to display its corresponding trend chart

• Use the time unit option to switch between Day, Week, Month, or Quarter, depending on how you want to view the trend over time.

Total affiliates

The number of affiliates who joined your program during the selected time period.

Note:

• Inactive affiliates are excluded from Total affiliates.

Total clicks

The total number of clicks generated from affiliate links during the selected time period.

Total referrals

The number of referrals recorded during the selected time period.

Note:

• Denied referrals are excluded from Total referrals.

• Refund referrals are excluded from Total referrals.

• If a full refund occurs and the refund referral is Approved or Paid, the original referral is also excluded from this metric.

Total sales

The total revenue generated from affiliate-driven orders during the selected time period.

Note:

• Sales from Denied referrals is excluded from Total sales.

• Sales from Network referrals are always excluded from Total sales, even if the Network sales filter is set to Including.

Total commission

The total amount of commission earned by affiliates during the selected time period.

Note:

• Commission from Denied referrals is excluded from Total commission.

B. Performance insights

This section includes an area line chart that shows the trend over time for the selected metric.

To use this section:

• Click a metric card to display its corresponding trend chart

• Use the time unit option to switch between Day, Week, Month, or Quarter, depending on how you want to view the trend over time.

Conversion rate (CR)

What it means: The percentage of affiliate link clicks that resulted in a referral. A higher CR means your affiliates are sending high-quality, targeted traffic.

CR (%) = (Number of referrals from affiliate link / Number of clicks) × 100

Average order value (AOV)

What it means: How much the average referred customer spends per order. Higher AOV means affiliates are attracting higher-value buyers.

AOV = Total sales / Total referrals

Commissions per click (CPC)

What it means: How much commission value, on average, each click generates. Helps you identify which affiliates deliver the best-quality traffic.

CPC = Total commission / Total clicks

Return on investment (ROI)

What it means: For every dollar you pay out in commissions, how many dollars of revenue do you get back?

ROI = (Total sales / Total commission) x 100

Customer acquisition cost (CAC)

What it means: How much you spend in affiliate commissions to acquire each brand-new customer. Lower CAC = more efficient customer acquisition.

CAC = Total commission / Number of new customers

C. Commission breakdown

This section shows a bar chart with total commission grouped by referral status: Pending, Approved, and Paid.

Data follows the selected time period and applied filters. You can hover each bar to view the exact commission value for each status.

D. Referrals by tracking type

This section shows a bar chart with the number of referrals by source, including Affiliate link, Coupon, Connected customers, Connected products, and Others.

Data follows the selected time period and applied filters. You can hover each bar to view the exact number of referrals for each tracking type.

E. Top affiliates by sales

This section helps you quickly identify top 5 affiliates bring in the most revenue during the selected time period and applied filters.

Click View details to view the full affiliate list and review more affiliate data in detail. Learn more about the Affiliate analytics here.

F. Top products by sales

To activate this feature, click Activate it now and turn on Product analytics on the Settings popup. Then click Sync orders to allow our system to get product statistics on your shop.

This section shows top 5 products bring in the most revenue during the selected time period.

To view the full product list, click View details to open the Product analytics page. Learn more about Product analytics here.

Note: Product analytics is available from Professional plan.