Custom Link

Available from Professional plan

Besides the default affiliate link that our system generates when an affiliate account first gets activated, you can create a custom link for the affiliates. It is a great way to create a clean-looking URL for an affiliate that doesn't contain the sca_ref code (for example,

The custom link feature in UpPromote Affiliate Marketing provides affiliates with a range of valuable functionalities and benefits:

  1. Tailored Affiliate Links:

Affiliates can generate personalized, branded affiliate links that align with their marketing strategies and audience preferences. Customizing links allows for better integration with promotional content and improves user engagement.

  1. Branding and Professionalism:

Custom links allow you to create branded, memorable URLs that reflect your business or campaign. This enhances professionalism and builds trust with your audience, increasing the likelihood of click-throughs and conversions.

  1. Improved Click-Through Rates (CTR)

By customizing links with relevant keywords or phrases, you can optimize them for higher click rates. Clear and descriptive URLs attract attention and encourage users to engage with your content.

  1. SEO Benefits:

Customizing links with relevant keywords can improve search engine optimization (SEO) and organic discoverability. Descriptive URLs make it easier for search engines to understand the content of your pages, potentially boosting your rankings.

There are 2 ways to create custom links for affiliates, which are Manual and Auto-create Custom link.

  1. Auto-create custom link

Using the Auto-create custom link functionality, you can effortlessly produce unique, personalized affiliate links tailored to your affiliates. Say goodbye to manual adjustments and tedious copy-pasting; this tool automates the procedure, granting you the capability of optimization and customization right at your disposal.

You can find the instructions to set up Auto-create custom link here.

  1. Manual custom link

To create a custom link, go to Management > Affiliates > click on the affiliate's name > Profile tab > Promotion method > Set custom affiliate link:

You can change the affiliate link to your preference and our system will automatically generate a redirection to your store.

Please note that the Custom URL shouldn't be an existing link of your store (i.e. because it will not credit the affiliates.

The affiliate can see their customized link in their account's Dashboard:

  1. One affiliate can only have 1 custom link.

  2. The custom link might not be able to be created if that custom path exists in your Shopify Navigation > View URL redirects.

If you update the Default affiliate link for each program or modify UTM parameters, this changes the Affiliate link but the Custom link will not be updated accordingly and automatically.

In that case, you can click the Re-sync links button in the Custom link settings section to update all Custom links to follow the latest Affiliate link. We will inform you via Notification center when the Re-sync process is done.

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