# Where can affiliates find resources to promote a merchant's shop?
To promote the merchant's shop, an affiliate has in hand the **Affiliate link**, **Coupon** (if assigned), and **Media** that the merchant has uploaded in the **Media Gallery**. Those resources are provided on the affiliate account page so that affiliates can easily approach them.
## **1. The affiliate link**
The affiliate link is shown on the **Dashboard** of the affiliate account page after they signed up and got activated:
The merchant can also see the affiliate link of each affiliate by going to **Affiliates & Coupons** > **Affiliates** > click on an affiliate account > **Profile** > **Promotion method**.
## **2. Coupon(s)**
The coupon(s) is also displayed on the **Dashboard**, but it only shows if the merchant assigned coupon(s) to the affiliates.
Read the document about [Tracking by coupon](https://affiliateapp-docs.secomapp.com/work-with-affiliates/tracking-by-coupon) to know how to assign coupons to affiliates.
## **3. Media uploaded in the Media Gallery (Marketing Tools)**
Affiliates can access media in the **Marketing Tools** tab:
Affiliates can **view**, **download**, **get the embedded code** or **share** these files.
If they click **Get embedded code**, they can see HTML code to embed to their website and copy the **Share link** linked with that image:
For affiliates who barely know about embedding code, they can **download** images and upload them to their post on social media or other channels, then add the share link to the post.
