## Why track by coupons?
Coupon seems to be one of the most popular promotion methods in affiliate marketing. It is recorded by Mediakix in 2023 that 83% of shoppers said that discount codes can influence their purchasing decisions while 97% of US consumers say they look for deals when they shop.
In fact, over 50% of **UpPromote** users provide their affiliate team with coupons as a promotion method and nearly half of the transactions recorded in the system are through coupon codes. It can be seen that even though coupon tracking is not the primary method, it’s gaining massive popularity among the usage of merchants who want to grow with affiliate marketing.
**Tracking by Coupon** allows your affiliates to promote your shop through coupon codes. You can give each affiliate one or more coupon codes and any order made using any of those coupons would become a referral order.
## Activate Tracking by coupons
To activate the **Tracking by coupon** feature, visit **Settings** > **Affiliate link & coupon** > Switch on **Tracking by coupon** > **Save.**
## How does it work?
When a customer uses an affiliate coupon on their order, the customer will get a discount. At the same time, the system will record it as a referral order and the affiliate will get a commission for it.
Below is a video that includes everything you need to know about how Coupons work and how to set up Coupons in UpPromote.
{% embed url="" %}
{% hint style="info" %}
All detailed instructions on how to assign/create coupons for affiliates are also included in this [document](/motivation/coupons/assign-coupons.md).
{% endhint %}
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