Integrations for affiliates

Give affiliates pro tracking tools in UpPromote: a postback URL for cookieless server-to-server conversions and Facebook Pixel for their own ad attribution. Available from Professional plan

Postback URL

Postback URLs, in general, are URLs that are used to transfer information about conversion. They are sometimes called callbacks, server-to-server (S2S), or cookie-less conversion tracking. Postback allows servers to communicate with each other directly. If a client is not involved, no cookies would be used on a visitor’s computer. Once activated by a source platform (an affiliate network or tracker), these links would send information to the target platform (a tracker or traffic source) in a blink of an eye.

In short, Postback URL refers to the process of getting notified about a conversion event via a third-party server.

To enable this integration, go to Settings > Integration > Postback URL > toggle it on.

Enabling Postback URL allows your affiliates to enter their postback URL with parameters so the required information will be sent to their third-party server.

Affiliate admin

A postback URL template looks like this:

https://domain.test?affiliate_id={affiliate_id}&program_id={program_id}&sca_source={sca_source}&order_id={order_id}&total_sales={total_sales}&total_commission={total_commission}

Facebook Pixel

Facebook pixel helps affiliates embed their Facebook pixel IDs on your store to track pageview/conversion from their affiliate links. To enable this integration, go to Settings > Integration > Facebook pixel > switch it on.

After you enable Facebook pixel, there will be a field called Facebook pixel for affiliates to enter their pixel ID on the affiliate account page:

Affiliate admin > Settings