> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/settings/integrations/for-affiliates.md).

# Integrations for affiliates

Give affiliates pro tracking tools in UpPromote: a postback URL for cookieless server-to-server conversions and Facebook Pixel for their own ad attribution. Available from Professional plan

## Postback URL

{% hint style="info" %}
[Postback URLs](https://zeropark.com/blog/postback-affiliate-marketing/), in general, are URLs that are used to transfer information about conversion. They are sometimes called callbacks, server-to-server (S2S), or cookie-less conversion tracking. Postback allows servers to communicate with each other directly. If a client is not involved, no cookies would be used on a visitor’s computer. Once activated by a source platform (an affiliate network or tracker), these links would send information to the target platform (a tracker or traffic source) in a blink of an eye.
{% endhint %}

In short, **Postback URL** refers to the process of getting notified about a conversion event via a third-party server.

To enable this integration, go to **Settings** > **Integration** > **Postback URL** > toggle it on.

<figure><img src="https://2915776664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LnqRFg4of77qA6qOdUp%2Fuploads%2FUdtgHLWBvR32cv73F1zJ%2Fimage.png?alt=media&amp;token=c01fc438-e634-4351-a9b1-321c691b9dd2" alt="postback url"><figcaption></figcaption></figure>

Enabling **Postback URL** allows your affiliates to enter their postback URL with **parameters** so the required information will be sent to their **third-party server**.

<figure><img src="https://2915776664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LnqRFg4of77qA6qOdUp%2Fuploads%2FF5glo7UQkZ5gKUIWRRJV%2FScreenshot_21.png?alt=media&amp;token=88369a80-a92e-4280-a0ee-aeee6a4f45cc" alt="setting example"><figcaption><p>Affiliate admin</p></figcaption></figure>

A postback URL template looks like this:

<https://domain.test?affiliate_id={affiliate_id}&program_id={program_id}&sca_source={sca_source}&order_id={order_id}&total_sales={total_sales}&total_commission={total_commission}>

## Facebook Pixel

<mark style="color:blue;">**Facebook pixel**</mark> helps affiliates embed their Facebook pixel IDs on your store to track pageview/conversion from their affiliate links. To enable this integration, go to **Settings** > **Integration** > **Facebook pixel** > switch it on.

<figure><img src="https://2915776664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LnqRFg4of77qA6qOdUp%2Fuploads%2F7nkQiRTGFVUeg7XcitlL%2Fimage.png?alt=media&amp;token=0f01fde4-4be7-4a31-8837-d271bf67ae2c" alt="facebook pixel"><figcaption></figcaption></figure>

After you enable <mark style="color:blue;">**Facebook pixel**</mark>, there will be a field called **Facebook pixel** for affiliates to enter their pixel ID on the affiliate account page:

<figure><img src="https://2915776664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LnqRFg4of77qA6qOdUp%2Fuploads%2FvnSz4p95OvsEQK8tQtmG%2Fimage.png?alt=media&amp;token=3792ddf5-888a-4c72-8b91-a4fcd7cfac0f" alt="add facebook excel"><figcaption><p>Affiliate admin > Settings</p></figcaption></figure>