> For the complete documentation index, see [llms.txt](https://docs.uppromote.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uppromote.com/settings/integrations/for-affiliates.md).

# Integrations for affiliates

## Postback URL

{% hint style="info" %}
[Postback URLs](https://zeropark.com/blog/postback-affiliate-marketing/), in general, are URLs that are used to transfer information about conversion. They are sometimes called callbacks, server-to-server (S2S), or cookie-less conversion tracking. Postback allows servers to communicate with each other directly. If a client is not involved, no cookies would be used on a visitor’s computer. Once activated by a source platform (an affiliate network or tracker), these links would send information to the target platform (a tracker or traffic source) in a blink of an eye.
{% endhint %}

In short, **Postback URL** refers to the process of getting notified about a conversion event via a third-party server.

To enable this integration, go to **Settings** > **Integration** > **Postback URL** > toggle it on.

<figure><img src="/files/Vq3pAYmIaO6rdOM3VnBN" alt="postback url"><figcaption></figcaption></figure>

Enabling **Postback URL** allows your affiliates to enter their postback URL with **parameters** so the required information will be sent to their **third-party server**.

<figure><img src="/files/8btVTT39oSzDTb06esb7" alt="setting example"><figcaption><p>Affiliate admin</p></figcaption></figure>

A postback URL template looks like this:

<https://domain.test?affiliate_id={affiliate_id}&program_id={program_id}&sca_source={sca_source}&order_id={order_id}&total_sales={total_sales}&total_commission={total_commission}>

## Facebook Pixel

<mark style="color:blue;">**Facebook pixel**</mark> helps affiliates embed their Facebook pixel IDs on your store to track pageview/conversion from their affiliate links. To enable this integration, go to **Settings** > **Integration** > **Facebook pixel** > switch it on.

<figure><img src="/files/RAm8DLIr0xcARms1AZkx" alt="facebook pixel"><figcaption></figcaption></figure>

After you enable <mark style="color:blue;">**Facebook pixel**</mark>, there will be a field called **Facebook pixel** for affiliates to enter their pixel ID on the affiliate account page:

<figure><img src="/files/nDQV97n75rcbNXc8noQR" alt="add facebook excel"><figcaption><p>Affiliate admin > Settings</p></figcaption></figure>