# Product analytics The **Product analytics** page helps you understand which products generate the most sales in your store during a selected time period. It gives you a product-level view so you can quickly identify your best-selling products and compare their sales performance in one place.

To activate this feature, click **Activate it now** in *Analytics* page and turn on **Product analytics** on the *Settings* popup. Then click **Sync orders** to allow our system to get product statistics on your shop.

If you also want affiliates to view Product analytics, you can turn on the **Display on Affiliate Dashboard** function**.** Then, an **Order items** table will appear on the affiliate account's **Dashboard.** Affiliates can see both the most-purchased items they promote and the most-purchased ones in your shop.