Add UTM parameters to affiliate link
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What are UTM codes?

“UTM” stands for “Urchin tracking module”, which are used to track the effectiveness of online marketing campaign across traffic sources and publishing media. It is added to the end of regular URLs.
The section of the URL following the ? symbol below is a sample of what a UTM code looks like:

Why use UTM codes?

UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites.
When a hyperlink contains a URL with UTM parameters, the web analytics software of the destination website interprets the parameter information and attributes it to the browser's website session and the sessions after that until the campaign attribution window has expired (by default, six months in Google Analytics)
Understanding customer's needs,UpPromote now supports adding UTM parameters to the affiliate link so you can track affiliates' performance on your Google Analytics tools. Let's learn how to set it up in the app.

Create Google Analytics account:

In case you haven't created a Google Analytics account, please sign up here.
Once the initial steps are done and account is created, the next step will be choosing platform for your data stream. Kindly choose Website in this case.
Next, insert your store's URL and its name as well to create stream.
A new stream is now created for your store. Please then click Global site tag so it will show the tag for you pass it to your Shopify store.
Once the tag is copied successfully, kindly navigate to your Shopify Admin > Online Store > Themes > Current theme > Action > Edit code.
Choose theme.liquid file that is located under Layout section, place the copied tag into the <head> section of this file just as this picture below.
Hurray! You're done with creating Google Analytics account. Now, we'll need to add UTM parameters to affiliate link so you can observe click trackings in Google Analytics. Let's move on to the next step.

Set up UTM parameters:

First of all, please go to Settings > Affiliate link and coupon > enable Add UTM parameters to affiliate link.
Next, click the Setup UTM button to fill out the UTM parameters you want.
You can add variables along with UTM parameters to create dynamic UTM. The available variables are provided in the Setup UTM popup for you to use.
Please make sure to click Save changes after setup for the system to automatically add UTM parameters to all affiliate links.
In case you want to add UTM parameters to the Product link and Link with source, please enable these two options, and don't forget to Save changes as well.
Note: Custom links and Shortened links that have been generated before UTM setup won't be updated with UTM parameters automatically.
For Shortened link, please guide the affiliate to click the button Get shortened link again on the affiliate account to get it updated.
Regarding Custom links, you may need to navigate to Shopify Admin > Online Store > Navigation > View URL redirects.
Next, select the affiliate's custom link by clicking on it.
Please then edit the Redirect link (replacing it with the affiliate link with UTM added) > Save changes.
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What are UTM codes?
Why use UTM codes?
Create Google Analytics account:
Set up UTM parameters: