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Integrations for affiliates

Available from Professional plan

Postback URL

Postback URLs, in general, are URLs that are used to transfer information about conversion. They are sometimes called callbacks, server-to-server (S2S), or cookie-less conversion tracking. Postback allows servers to communicate with each other directly. If a client is not involved, no cookies would be used on a visitor’s computer. Once activated by a source platform (an affiliate network or tracker), these links would send information to the target platform (a tracker or traffic source) in a blink of an eye.

In short, Postback URL refers to the process of getting notified about a conversion event via a third-party server.

To enable this integration, go to Settings > Integration > Postback URL > toggle it on.

Enabling Postback URL allows your affiliates to enter their postback URL with parameters so the required information will be sent to their third-party server.

Affiliate admin

A postback URL template looks like this:

https://domain.test?affiliate_id={affiliate_id}&program_id={program_id}&sca_source={sca_source}&order_id={order_id}&total_sales={total_sales}&total_commission={total_commission}

Facebook Pixel

Facebook pixel helps affiliates embed their Facebook pixel IDs on your store to track pageview/conversion from their affiliate links. To enable this integration, go to Settings > Integration > Facebook pixel > switch it on.

After you enable Facebook pixel, there will be a field called Facebook pixel for affiliates to enter their pixel ID on the affiliate account page:

Affiliate admin > Settings
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